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Marketing Lessons in the Recession

The posts on the blog show how marketers are developing some really clever ways of creating interest for their business. The earlier posts with videos on Lego and T- Mobile, for example show innovative ways of gaining attention.

The lessons and challenges from help in homework experts for marketing in the recession are:-

To stand out from massive competition. Some competitors will cut price, that is tempting but will cheapen the brand and lower the profit from each sale. Try to offer better value and bundle products such as buy your house insurance and buy car insurance at a discount.

Ensure that the customer is loyal and sees your business as a solution to their problem. Remember people buy the benefits not the product. According to hw answers experts its not that the speed of the processor is or the size of the engine is. What does that mean? So I can access internet quicker, use less fuel in my car etc

Add real value for the customer. Make life easier, so you can connect the phone to the PC, downlaod pictures and print in one click.

Be clear who that customer is, don’t try to target everyone. If you are selling clothing, is the customer the younger trendy girl who wants something different and new every week. Or the classic buyer who buys one or two key pieces each season. Is it the techie guy who wants all the latest in mobile phones or someone who just wants emergency calls.

So according to science help experts the lessons are to offer a really fabulous deal and to keep that customer happy but the competitor scared.



Marketing students

If you are going to University soon, this blog will help you to apply marketing to your marketing exams and case studies. I have lectured marketing for a while now and find that students do not sometimes get the best marks due to poor technique. Often the exam or assignment is too theory based or alternatively lacks structure and any theoretical base.


Start with the required marketing theory. E.g. if you are asked about market segmentation. Show that you know what it is- a means of selecting the ‘best’ part of the market. So if the market is shoes, not all shoes but womens shoes and then really fashionable very expensive trend setting shoes. The examples or case studies bring it to life.


The case studies in this blog will help you to add reall insight into your assignments and usually I add comments so you can see the angle and how that helps you to focus on a key marketing concept

More resources:

Marketing Strategy for Small Businesses

Marketing Case Study-Media Multitaskers

How to create and sell info products online

The Spalding Method at a Glance

5 Tips for Innovative Marketing Practice

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